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The Role Of Geospatial Data In Logistics
Sam McKay
Sam McKay talks to Paul Lucassen, one of our Enterprise DNA experts, about the role of geospatial data analytics in the transportation and logistics industry.
What You’ll Learn From This Episode
- Paul Lucassen’s background in data analytics
- Using Power BI with GIS mapping tools
- Geospatial analysis in the transportation & logistics industry
- Paul’s analytical process
- How to do due diligence in analytics
- Creating a scenario analysis dashboard
- Combining your personal expertise with Power BI skills
- Generating insights using geospatial data analytics
- Keeping things simple with your existing tools
- How to grow your analytical mind
- Powerful storytelling with Power BI
About The Show
The Analytic Mind is your guide to navigating the evolving frontier of data, AI, & intelligent business.
Hosted by Sam McKay, CEO of EnterpriseDNA, this show dives into real-world use cases, technical strategies, and the mental models behind smart decision-making.
Each episode challenges you to move beyond tools to think critically, act strategically, and build with impact.
Whether you're refining your analytics skills or shaping your organization's data vision, this is where insight meets execution.
Stay sharp. Stay ahead. Think like an analytic mind.
