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To gain a better understanding of the effectiveness of your email marketing strategy, it is essential to analyze the correlation between sales and customer engagement. By understanding how these two metrics are related, businesses and organizations can optimize their email marketing campaigns to increase customer engagement and drive more sales.


Through this analysis, businesses and organizations can identify which types of emails are most effective at driving customer engagement and sales, as well as which customer segments are most responsive to email marketing. Armed with this information, businesses and organizations can develop targeted email marketing campaigns that are more likely to resonate with their audience and drive conversions.

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