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To determine the effectiveness of your marketing strategy, it is important to compare your sales and engagement metrics. By analyzing the correlation between these two metrics, businesses and organizations can gain valuable insights into the impact of their marketing campaigns on sales performance.


Through this analysis, businesses and organizations can identify which marketing channels and tactics are most effective at driving engagement and sales, as well as which customer segments are most responsive to their marketing efforts. Armed with this information, businesses and organizations can adjust their marketing strategies to optimize performance and drive increased sales and revenue.

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